Alex Kaloostian

Apple Certified Master Trainer | Systems Integrator | Video Editor | Motion Graphics Artist

Apple’s evolving relationship with pro creatives

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2006:

Here at Apple, we like to say we are at the intersection of technology and liberal arts. Creativity has always been in our DNA, so we are really thrilled to show you the best ecosystem for creating photography, video, and any kind of media.

Today we are announcing the new Mac Pro tower. This is a beautifully engineered tower case, with room for two optical drives, four internal storage drives and four PCI slots for graphics cards, audio, and anything else, all in one beautiful, rugged package.

And we have designed the best display on the market to go with it. This is an IPS display, which supports great color fidelity. Its 27″ and 2160×1440 pixel for incredible clarity and fidelity. You can edit HD 1080 video on here and view it at full resolution, with room left over for all of your controls. And its in a beautifully designed chassis that perfectly matches the aluminum MacPro.

We have also upgraded our Airport wireless base station to support the latest wifi standards, but it still has three gigabit ethernet ports for a more reliable connection.

2013:

Here at Apple, we like to say we are at the intersection of technology and liberal arts. Creativity has always been in our DNA, so we are really thrilled to show you the best ecosystem for creating photography, video, and any kind of media.

Today we are announcing the new Mac Pro tower. This is a beautifully engineered case is the cutting edge of cooling and performance, all in a small package you can fit easily on your desk. TO save space, we removed the internal storage and expansion, so you can add any drives or devices you want, from any other manufacturer. Drives, cards and… stuff. You know what you’re doing, buy whatever you want. From someone else.

And we have upgraded our fantastic display with Thunderbolt. Now you can dock your MacBook Pro to your monitor and use it as a hub for all your third party devices. And its design still elegantly and beautifully matched your Mac Pro or MacBook Pro.

Don’t forget an Airport wireless router, now supporting the latest 802.11 ac standard.

2016:

Here at Apple, we like to say we are at the intersection of technology and liberal arts. Creativity has always been in our DNA, so we are really thrilled to show you some stuff for creating photography, video, and any kind of media.

We don’t have a new MacPro for you today, but the existing model is still quite powerful, with up to 16 cores and Thunderbolt support for third party devices and expansion. Ever heard of B&H? They’re cool, give them a call and they’ll tell you what to buy probably. But remember they’re closed on Saturdays.

And we don’t have a new display for you, but here are two really great displays from LG. They are some of the best looking displays on the market, with support for Thunderbolt3, and 4k or 5k resolution. LG Designed and built them, but we sort of… helped. A little. Also, they’re kind of dark gray, ish. And theyre square. They look okay, I guess.

Don’t forget an Airport wireless router, now supporting the latest 802.11 ac standard. OH wait no, we discontinued that. But hey, wifi is wifi, right? Try, like, a Linksys, or Asus or something. Cisco is still a thing, right? Go on google shopping, you’ll find something.

2018:

Here at Apple, we like to say we are at the intersection of technology and liberal arts. Creativity has always been in our DNA, so we are really thrilled to show you the best devices for creating photography, video, and any kind of media.

Here’s Dell’s new Precision laptops. And Asus is making some really really great desktop towers. You can expand them, and you can connect them to your this party drives, your  LG monitor and your Asus wireless router. Cutting edge performance, endless flexibility, we think you’re going to really love them.

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Author: alexkaloostian

I'm a video editor, motion graphics designer and Mac IT consultant in the Boston area.

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